Competing for Customers and Winning with Value (ASQ)
Six Sigma Marketing: From Cutting Costs to Growing Market Share (ASQ)
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers (Productivity Press)
Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantage (ASQ)
Value Driven Channel Strategy: Extending the Lean Approach (ASQ)
Some Recent Thought Leading Publications by Dr. Reidenbach
